Movie theaters cut print show times a...
21.08.09
KANSAS Megalopolis, Mo. — Filmgoers who have long turned to the local newspaper to find theaters and show times for movies may have to start looking elsewhere as theater chains rethink the value of thesis and ink in a digital age.
The top two U.S. chains, Regal Entertainment Group and AMC Entertainment Inc., have begun in recent months to change or eliminate the small-type listings showing the start times for movies at distinctive theaters. Theaters typically must pay newspapers to print that information.
Looking to cut costs, the theater chains are in lieu of directing consumers to their Internet sites or third-party sites, like Fandango, Moviefone or Flixster, which propose those listings for free and make money from the fees they charge for selling advance tickets to movies. Many of those sites also characteristic film reviews and movie trailers.
The effort may be gaining some traction, as U.S. Internet traffic to AMC's Web milieu rose 21 percent in July compared with a year ago, according to comScore Inc., while visits to Befitting a king's Web site were up 18 percent.
Source: The Associated Press